Recently on my weekly visit of the Fstop mag I came across this interesting piece about photographer Darren Rees. I found one part of the article particularly disturbing.
"The digital revolution is a mixed blessing for automotive photographers. Never mind the global recession or the turbulent price of gasoline: Photographers working with automotive subjects have a different problem: CGI. “I don’t think traditional car photography will ever be the same again, mainly because the car industry is changing,” he says. “Five out of ten campaigns are CGI because it does save on prep and lugging cars around, which is very expensive. Plus, [the company] can advertise a concept car without actually having to make it, which costs millions.” When asked if car photographers were worried, he replied in the affirmative: “Big time."
Could CGI be the end of Automotive Commercial photography.... seems like it unfortunately. And with Print media slowly declining the need for Automotive photographers drops each day, oh well... time to take up 3D modelling then.